How Tariffs Can Impact Startup Businesses
- Theo Santiago 
- Jul 4
- 2 min read

Tariffs, which are taxes imposed on imported goods, significantly influence small businesses and startups. For Black and Brown entrepreneurs building generational wealth, understanding the economic implications of tariffs is essential to navigating both challenges and opportunities in entrepreneurship (Feenstra & Taylor, 2020).
Increased Operational Costs
Tariffs often result in increased costs for raw materials and imported products. Small startups with limited financial flexibility may experience reduced profit margins or must pass costs onto consumers, potentially decreasing competitiveness (Hill, 2021).
Supply Chain Vulnerabilities
Startups typically depend on global supply chains that can be disrupted by tariffs, resulting in delivery delays or higher procurement expenses. Entrepreneurs are thus compelled to reassess supplier networks to maintain operational stability (Davis & Friske, 2019).
Consumer Demand and Market Shifts
Tariff-induced price hikes can shift consumer behavior, particularly affecting startups that cater to price-sensitive markets. Entrepreneurs must strategically adjust pricing and value propositions to retain their customer base (Hill, 2021).
Opportunities for Domestic Growth
Conversely, tariffs can incentivize startups to focus on local sourcing and manufacturing. Such shifts can improve competitiveness for businesses producing domestically, offering Black and Brown founders unique opportunities within local ecosystems (Davis & Friske, 2019).
Strategies for Mitigating Tariff Impact
Startups can adopt several strategic measures:
- Supplier Diversification: Reducing reliance on a single supplier or region minimizes risk (Feenstra & Taylor, 2020). 
- Local Partnerships: Strengthening relationships within local business communities helps stabilize costs and supply chains (Hill, 2021). 
- Market Awareness: Regularly monitoring trade policy changes enables proactive adjustments (Davis & Friske, 2019). 
Don't Worry However
While tariffs present significant hurdles, they also offer opportunities for innovation and strategic growth among startups, particularly those focused on community development.
References
Davis, A., & Friske, W. (2019). Global supply chains and risk management: A guide for startups. Harvard Business Review Press.
Feenstra, R. C., & Taylor, A. M. (2020). International economics (5th ed.). Worth Publishers.
Hill, C. W. L. (2021). International business: Competing in the global marketplace (13th ed.). McGraw-Hill Education.





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